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If Cinnamon Toast Crunch is your favorite cereal, then you are in for a real treat! For a moist cake with a cinnamon crumble topping, this Cinnamon Toast Crunch Cake recipe is a cinnamon explosion from one bite to the next.

A slice of cinnamon toast crunch cake on a white plate with the whole cake in the background.

Y’all, have you tried Betty Crocker’s Cinnamon Toast Crunch Cake Mix? Oh, let me enlighten you, it is simply deliciously cinnamon good.

Never heard of using cereal for a recipe? Cereal is not just for a bowl and milk. In fact, I have made several recipes using my family’s favorite cereals, including snacks like Puppy Chow, Halloween Chex Mix Recipe, Lucky Charms Treats, and Mummy Rice Krispie Treats.

Key Ingredient Notes

  • Betty Crocker Cinnamon Toast Crunch Cake Mix: Use the mix as directed on the cake mix box and add the ingredients listed on the package to your grocery list.
  • Salted Butter: Yep, this time, I use salted butter to balance the sugary goodness.
  • All-purpose Flour: I prefer all-purpose flour for baking. It is the base ingredient for the crumble.
  • Sugar: Sweeten the crumb topping with granulated sugar.
  • Cinnamon Toast Crunch Cereal: Crush the cereal into large crumbs to add to the top of the cake crumble.
  • Cinnamon Powder: Ground cinnamon powder is mixed into the crumb topping for more cinnamon flavor.
  • Powdered Sugar: Dust the top of the cake with this white sugary confection.
Labeled image of ingredients needed to make cinnamon toast crunch cake.

Variations and Substitutions

  • Change Out the Cereal- For a new cake that is similar, try Life Cereal, Cinnamon Chex, Golden Grahams, or Kellogg’s Cinnabon Cereal.
  • Out of the Cake Mix- If the store is out of the Betty Crocker Cake mix, try a yellow cake mix and add 2 tsp. of ground cinnamon to the recipe.
  • More Topping Options- Try a drizzle of cream cheese frosting over the top or some whipped cream with a teaspoon of ground cinnamon added in.

How To Make Cinnamon Toast Crunch Cake Mix Recipe

Be sure to see the recipe card below for exact ingredients and full recipe instructions!

Before you get started making this scrumptious cinnamon cereal cake, preheat the oven and line a 9×13 pan with parchment paper. Then lightly spray the sheet of parchment in the pan with cooking spray, so the bottom of the cake does not stick.

Step 1 | Mix Cake & Bake

While the oven is preheating, you can start mixing the cake according to the box instructions. Use a large mixing bowl and a stand mixer or an electric hand mixer. Oh, and make sure you do not overmix the cake batter, or it will not be as fluffy as it could be.

Once the mix is fully mixed, you can pour the yummy batter into your parchment paper-lined baking dish. Bake as directed on the box, but for only 20 minutes.

Numbered steps to bake cinnamon toast cake mix.

Step 2 | Prepare the Crumb Topping

While the cake is baking in the oven, get your streusel cereal topping started, but do not add in the Cinnamon Toast Crunch cereal quite yet.

In a small bowl, use a mixer to combine the softened butter and sugar. For an easy-to-work-with crumble, use just softened butter. You do not want room temperature or melted butter. If the butter is too cold and hard, then the crumb will fall apart, and if it is melted, then the crumb will be more like a paste than a crumb topping.

Then add in the flour and sprinkle in the cinnamon. Again, this is a crumble topping, so you want it to look like large clumps.

Numbered step images showing how to add topping and finish baking.

Step 3 | Add the Cereal Crumble and Bake

Sprinkle the cinnamon sugar topping over the cake from corner to corner evenly. If you get any overly large chunks, go ahead and break them apart. Once the cake is entirely covered with the butter topping, sprinkle the crushed cinnamon toast crunch crumble crumbs on top and finish baking for the remaining 20 minutes.

Step 4 | Cool & Dust

Once the cake has finished cooking, remove it from the oven and set the pan on a wire rack to cool. When it is completely cooled (about 30 minutes), you can cut it into serving sizes.

Finally, when ready to serve, dust each serving of the crunch cake with powdered sugar- kind of like snow! It looks so pretty when it is freshly dusted! You may even want to add a scoop of homemade whipped cream or vanilla ice cream!

Numbered steps to show adding powdered sugar to top of cake.


  • Lining the baking dish with parchment paper makes the cake easier to remove, but if you happen to be out of parchment, you can certainly bake it in the pan. Just make sure the baking pan is greased with butter or cooking spray so it doesn’t stick.
  • Depending on the baking pan size and depth, your pan may require different baking temperatures and baking times. Not to mention, we all know each oven cooks slightly differently. So be sure to watch your cake and follow the box instructions while considering the oven and pan size.
  • Some recipes call for baking the crumb on top of the raw cake batter. However, this seems to keep the cake from baking evenly and can overcook the topping. That is why I bake the cake for 20 minutes, then sprinkle on the crumb topping and bake for the remaining 20 minutes.
A whole cake dusted with powdered sugar set on parchment paper with 3 forks stacked to the side of the cake.

Recipe FAQ’s

Can I make this cake ahead of time?

You can make this cake ahead for a holiday if you make the cake and add additional topping when you warm it up!

Can you use a spring form pan?

If you would like to plate the whole cake instead of cutting it right from the baking pan, then a spring form pan is a great idea! Simply release the spring, plate the cake, dust the entire cake and serve! Great idea.

Table set with white plates of cinnamon toast crunch decorated with cinnamon sticks and a cup of milk in the backdrop.

What to Serve with Cinnamon Toast Crunch Cake Recipe

I highly recommend a tall glass of ice-cold milk. But there are plenty of other recipes that will go well with this cake recipe, depending on when you are serving it! Here are some ideas.


Storage: For cake servings saved for another day, wrap individual servings in plastic wrap and place them in an airtight container. That way, they do not dry out. At room temperature, it will stay moist for 3 to 4 days. In the refrigerator, you can keep it for up to 5 days.

More Delicious Cake Recipes

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A slice of cinnamon toast crunch cake on a white plate with a bite removed and a fork set on the plate.
4.89 from 9 votes

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Cinnamon Toast Crunch Cake

Prep Time: 10 minutes
Cook Time: 40 minutes
Total Time: 50 minutes
Servings: 16 servings
Author: Nikki Lee
For a moist cake with a cinnamon crumble topping, this Cinnamon Toast Crunch Cake recipe is a cinnamon explosion from one bite to the next.
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  • 1 box Betty Crocker Cinnamon Toast Crunch Cake Mix, plus ingredients on package


  • 2 sticks salted butter
  • 2 cups all-purpose flour
  • 1 cup sugar
  • ½ cup cinnamon toast crunch cereal, crushed into large crumbs
  • 1 tablespoon cinnamon powder
  • powdered sugar for dusting, optional


  • Preheat the oven to 325°F. Line a 9×13 pan with parchment paper and lightly spray with cooking spray.
  • Prepare the cake mix per box instructions, making sure not to overmix. Then add to a parchment paper lined pan and bake for 20 minutes.
  • While the cake bakes, prepare the crumb topping but do not mix in the cereal. Use a standing or handheld mixer to combine the softened butter, flour, sugar, and cinnamon. Do not overmix, you want a large crumb like textures.
  • Sprinkle the topping evenly over the cake, breaking apart any overly large chunks. Then sprinkle the cereal crumbs on top and bake for another 20 minutes.
  • Remove the cake from the oven and let cool completely on a wire rack before cutting.
  • When ready to serve, dust with powdered sugar. Enjoy!


Nutrition Information

Serving: 1slice Calories: 330kcal (17%) Carbohydrates: 52g (17%) Protein: 3g (6%) Fat: 13g (20%) Saturated Fat: 8g (50%) Polyunsaturated Fat: 1g Monounsaturated Fat: 3g Trans Fat: 1g Cholesterol: 30mg (10%) Sodium: 333mg (14%) Potassium: 39mg (1%) Fiber: 1g (4%) Sugar: 27g (30%) Vitamin A: 370IU (7%) Vitamin C: 0.2mg Calcium: 79mg (8%) Iron: 2mg (11%)

Nutritional Disclaimer

Soulfully Made is not a dietician or nutritionist, and any nutritional information shared is only an estimate. We recommend running the ingredients through an online nutritional calculator if you need to verify any information.

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